Thursday, June 3rd, 2010
If you have an employee whom you really like, and you think they have a lot of potential, do you keep them employed if they never perform up to your expectations? What if they just aren’t motivated to perform the way you know they can?
A lot of companies we talk to describe their websites like this. “We like our website, and it does what we need it to do, but it could probably be better…” What are you expecting your website to do? In most cases, it is a way that companies give out detailed information to potential customers who have already made contact with your company. “If you want to learn more, visit our website…”
Let me make a bold proclamation – this is exactly the opposite of how you should be treating your website. Get someone interested, then put them online. Do you have a phone number, email address, or contact form on your site? If so, then chances are, you want people on your website to contact you… so why would you put people back on your site after they are already familiar with your company? Take the time to give the person the info they need and build the relationship. Don’t take a lazy approach and just use your website simply as additional information. That is not how a smart business uses technology.
Let’s look at a different approach. What if you reversed the traditional way of using a website. What if the first point of contact was the website. They find you online, then read about you or look through a portfolio, and then click to contact you or pick up the phone and call you. Should you send that person to get answers from your website, or invest some time into them and find out how you can serve their needs?
Go back to the under-performing employee who has so much potential. What if you could invest some time and training into them and get them on the right track? Would you do it? Of course. If they ever reach their full potential, then your business gets better, and they start producing more for the company. Your website can be the same way. What if you could put your website in front of the people looking for what you do or what you sell? Wouldn’t you have a better chance of getting more customers? Sure you would.
Don’t let your website under-perform any longer. Start researching your industry and identify where the demand is based on how many people search for keywords related to what you do. Then, put together a strategy to get your website in front of those people. Getting your website ranked isn’t magic, nor is it impossible for you to compete on a big stage, but it is a combination of in-depth research, highly specific strategy, hard work, and long-term dedication.
Getting people on your site is not the perfect ending. You want to maximize the percentage of people who actually get in contact with you to do business. That is where CRO (Conversion Rate Optimization) comes in. Once you are getting traffic, you need to identify what will make more of those visitors react and contact you. The higher your Conversion Rate (the ratio of the number of visitors to the number of visitors that become clients), the more profitable your business becomes, and the faster you grow.
Conversion Rate Optimization, much like SEO, is a process. You should perform A/B testing on changes and monitor results, continuing the process until identifying the common behavior of your website visitors and getting them to make that call or to contact you. When you combine SEO (to get ranked for keywords that bring in visitors) with CRO (turning more visitors into clients) then you begin to see how effective your website can really be.
About the Author: SEOTERIC is an Atlanta web design and Atlanta SEO company specializing in building business websites that generate sales and leads.
Technorati Tags: Cro, Invest, People, Phone Number, Point Of Contact, Relationship, seo, Smart Business
Posted in Uncategorized | No Comments »
Sunday, February 14th, 2010
For instance, if you just use "regular" HTML, will people still be able to see and use my website normally, even if they are not using Internet Explorer? For example, I always use Firefox. Other people use things like AOL or Opera to browse the web. Thanks for your help!
There’s no such thing as a silly question. Don’t worry; HTML will work across all browsers. However, bear in mind that html does have different ‘dialects’ depending on whether you’re using strict, transitional, or frameset (this goes in the doc type declaration or DTD at the top of a html page) plus older browsers such as IE6 can be quirky and not show websites exactly as they should. Just use strict and xhtml (which is a cleaner, stricter version of HTML) and you should be okay in most modern browsers. Visit http://www.freewebtutorial.co.uk (web standards section) for more info.
Hope this helps.
Technorati Tags: Aol, Designing A Webpage, Different Dialects, Doc Type, Html Experts, Html Page, Internet Explorer, Opera Web, People, Silly Question, Thanks For Your Help, Type Declaration, Uk Web, Using Internet, Web Standards, Web Thanks, xhtml
Posted in html | 6 Comments »
Friday, February 5th, 2010
I have a report that automatically generates in html format. I usually tweak this report myself by adding a few lines of HTML in specific places and writing whatever needs to be written in those lines. I need a way to automate this process so that other people can do it with minimal to no knowledge of HTML.
Either the people editing can use a WYSIWYG program like Microsoft Expression Web or Adobe Dreamweaver, or you could use a "tag" system similar to BBCode ( http://www.bbcode.org/ )
Technorati Tags: Adobe, Html Format, Knowledge, Microsoft, Microsoft Expression Web, People, Tweak, Wysiwyg Program
Posted in html | 1 Comment »
Friday, January 22nd, 2010
I installed wordpress into a folder called ‘wordpress’, and developed it there. Now I am wanting to move it to the main index, so that when people visit my website they will automatically go to my installed wordpress.
Do I have to delete all of my old pages?
Will I need to update any of my wordpress files to the new URL?
Thanks for any help and advice 
Check out this page for easy step-by-step instructions:
http://codex.wordpress.org/Moving_WordPress
Technorati Tags: Codex, Delete, directory, Index Public, Moving, People, Url Thanks, wordpress
Posted in html index | 1 Comment »
Friday, January 22nd, 2010
Im creating a website and i have codes that i want to provide for people but, one i put the Brackets around the html code it automatically doesnt show anything or applys the code.
Is there a box i can put around it or somthing so it wont apply the code?
Well it depends. It you’re using BBC you just use [Code] and [/Code].
For html, I believe it’s <code> for computer code text. And <samp> for sample computer code.
Technorati Tags: Bbc, Brackets, Code Html, Code Text, Computer Code, Creating A Website, html code, Lt, People, Samp
Posted in html code | 2 Comments »
Thursday, January 21st, 2010
Just wondering.
What are the definitions of strict and transitional when it comes to html?
Strict is close to what HTML was intended to be.
Transitional is Strict plus a big pile of presentational junk that we left over from the browser wars of the late 90s.
The idea what that Transitional could be used while people transitional from html 3.2, there should be no need to use it today as browsers have caught up.
Technorati Tags: Browser Wars, Definitions, Html And Xhtml, People
Posted in xhtml | 2 Comments »
Wednesday, January 20th, 2010
Creating a web site design web master usually looks through tens or hundreds other sites. Some of them contain very interesting elements. To understand how are they done, webmaster sees an HTML source and finds the code of the element. Sometimes it is very difficult to find it.. eTopping html Code
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Technorati Tags: Creating A Web Site, Design Web, Element, Elements, html code, Html Source, People, Shopping, Spy Programs, Tens, Web Site Design, Webmaster, Yahoo
Posted in html code | No Comments »
Saturday, November 14th, 2009
I’m building simple websites for friends who need to change text and images periodically, but they don’t know anything about coding. Can I "lock" down *parts* of the code so they don’t accidentally erase the xhtml? Is there a special tag that does this?
No tag.
Best is to use a site that allows use of a Gallery application be installed or a forum type site where they can post/delete their own images.
See Gallery: http://gallery.menalto.com/
Ron
Technorati Tags: Delete, Forum Type, Gallery Menalto, Images, People, Screw
Posted in xhtml | 1 Comment »
Sunday, November 8th, 2009
I tried searching and trying but cant figure it out. I want to put a html code in my scroll box that displays the actual code of a banner for other people to copy and paste into their own sites. How is this done?
http://allmyfaqs.net/faq.pl?Show_HTML_examples explains how to show html examples.
http://www.domedia.org/oveklykken/css-div-scroll.php explains how to create a scrolling region
Technorati Tags: Banner, Copy And Paste, Displays, Div Scroll, html code, Html Examples, Html Scroll, People, php, Pl
Posted in html code | 4 Comments »
Sunday, November 8th, 2009
I hope enough people see this who understand what I mean and know the answer. Please! I really need to know!
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Posted in xhtml | 1 Comment »